Learning Solutions for Increased Project Performance

CEO Tarja Mottram Presents at Project Management Conference for the Drug & Device Industry

AfR CEO Shares Insights on Identifying Profitable Drugs & Medical Devices for Development in an Economic Downturn

Andover, MA – April 10 , 2009 – Pharmaceutical and medical device companies looking to develop innovative, viable products amidst a challenging economic climate will receive pragmatic guidance from CEO Tarja Mottram at this year’s Project Management Conference for the Drug & Device Industry (April 28-30, 2009 at Shingle Creek Resort, Orlando, FL). Mottram, president and CEO of Action for Results (AfR)—an international consulting firm to pharmaceutical, biotech and medical device companies—will share timely, strategic information in a presentation entitled, “Building the Business Case for Your Development Project.”

According to AfR Marketing Director Janice Laskey, “There’s a constant demand for innovative drugs and medical devices, but a solid business case is critical to profitability—especially during an economic downturn. The business case is truly the foundation for defining whether or not an organization should invest in a product development effort.

“Conference attendees will find that Tarja’s hands-on presentation helps them define just what should be in their business case. It also addresses crucial timing issues and the collaboration required in order to effectively apply it to a development project. The presentation draws on years of proven policy that Tarja has put in to practice for many organizations. She looks forward to working with the professionals in attendance at this year’s PMDD event,” concluded Laskey.

Ms. Mottram is a sought after speaker on portfolio and stage gate management, customer-focused product and service development, and project effectiveness. She’s worked with clients across the globe, helping to connect their portfolio strategy and execution in order to enhance product development decision making and productivity.
About Action for Results

Founded in 1994, Action for Results, Inc. (AfR) is an international consulting company serving organizations in the pharmaceutical, biotech, medical device and other healthcare industries. Headquartered in Andover, Massachusetts, AfR works with their clients to connect their strategy and execution to produce innovative products and services that respond to the needs of patients and customers worldwide. Their specialties include strategy definition, organizational capability building, product development process optimization and governance, and portfolio and project management.

For more information on the conference, visit www.biopharmapm.org.